Introduction to Behavioral Design

This course examines the core elements of influence, cognitive biases, and the delicate balance of barriers that shape human actions. By understanding the psychology behind decision-making, participants gain the tools to become adept choice architects, using their influence for positive societal change. From uncovering cognitive biases to grasping the concept of delivering value, each section builds towards "the behavioral approach formula", a powerful tool for impactful design. This course is not a merely informative experience. Here we map out the whole landscape from scratch to the specific mechanics that will need to take place in order to change behaviors.