top of page
Doted Paper.png


Hello entrepreneur!

With this set of models, you can create engaging products from the get-go!

Follow these simple steps to turn a product idea into a blueprint for a Minimum viable product (MVP) while keeping user-behavior in focus.

These models will guide you in a step by step discovery of the behaviors your product needs to drive in its users in order to be successfulI hope you find these helpful and if you design an amazing product with them, please let me know!

Nacho Parietti


A framework for designing behaviors,
not features

To create value for everyone involved, it's essential to understand user needs.
Train your team to think as behavioral designers and have your everyday decisions focus on how to deliver value to the user.

Understand the true needs of your users

Create real value

Carrots as prizes
KPI optimization

To improve your Key Performance Indicators (KPIs), it's essential to focus on target behaviors. Understanding where your product generates value in your behavioral funnel you can help you update your metrics to better track progress and measure success. 

This can help you identify areas for improvement and make data-driven decisions to optimize your product.

Target Behaviors: 
The Key to Better KPIs


Common Vision.png

Our proven methodology is designed to help diverse teams, including researchers, practitioners, and developers, work together towards a shared goal: create a product that drives behavior.

By defining behaviors that create real value, we help your team realize what the goal is and define a strategy to reach it.

Empower your team

A common vision

Tested through experience

+ Learn about our methods
+ Join our Academy
+ Schedule a meeting with us

Let's take your business to the next level!

Unlock your product's
full potencial

The Behavioral design rabbits profile

You want to be certain that you are considering everyone involved in your product ecosystem.

If you are missing somebody (front desk, referrers, physicians, cashiers) they may have less reason to support your product, which can impact its success overall.

Recognize who plays a part in your Product


bottom of page