Loving your Products 💗 Fall in Love With the Problem, Not the Solution
In the ambitious world of entrepreneurship, passion is the wind in the sails. But there's a subtle art to manage this fervor, a delicate...
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Marce Brum
Jan 256 min read
Associative Activation: Pros and Cons of Our Way of Thinking
You're walking down the street, minding your own business when you turn the corner, and you almost bump into someone digging into a trash...
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Mr B
Dec 13, 20233 min read
11 Ingenious Paths to Product Design - No Tech Know-How Required!
You're on a mission to create forward-thinking, behavior-focused products and we're here to help. From the conception stage right through...
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Nacho Parietti
Nov 29, 20233 min read
The replicability crisis in behavioral sciences - A design perspective
For those, like me, who follow Behavioral Sciences regularly, the replicability crisis is no news to us. For years there have been...
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Marce Brum
Nov 27, 20234 min read
Burning money. (Minimizing project failure through behavioral science).
The facts It’s well known that 90% of startups fail, and that most projects will go down - about 7 out of 10. Many articles will cover...
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Nacho Parietti
Sep 18, 20232 min read
The 8 Ways Behavioral Design Can Revive Your Startup
Introduction: Startups often face the looming risk of failure, a somber prospect attributed to various causes. Yet, by placing user...
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Nacho Parietti
Aug 23, 20234 min read
Why championing Product Design Consultants when I'm the one in charge of design?
In today's rapidly evolving digital landscape, the role of a Designer has become more critical than ever before. User experience has...
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Nacho Parietti
Jul 11, 20233 min read
Non-Technical Founders: Why Experts Consult for Product & Service Design for their Ventures
In Ingenious Behavior, we have had the privilege of working alongside outstanding professionals in various fields, from members of the...
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Marce Brum
Jun 19, 20234 min read
Behavioral Design: What is it? And why should you learn to apply it?
The opposite direction is the right one. Let's do a mental exercise: Imagine there's a basketball rolling downhill, okay? - Other...
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Nacho Parietti
Jun 16, 20233 min read
Behavior Design Thinking in Healthcare: Our Case Studies
Discover how Behavior Design Thinking is transforming healthcare with these inspiring case studies and success stories. Learn how innovative
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Marce Brum
Jun 9, 20233 min read
What is a “behavior” (and what is not) in Behavioral Design?
Ok, here's a practical approach to the matter. Designing products and services with a "behavior-centered" approach is crucial. There's no...
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Nacho Parietti
Jun 1, 20233 min read
Design Products That Drive Behaviors: The Role of a Formalized Methodology
Designing products that drive specific behaviors in users can be a challenging task, particularly when dealing with complex products....
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Nacho Parietti
May 30, 20232 min read
What is a behavioral designer?
Learn what a behavioral designer is and how they can help drive behavior change in individuals. Discover Ingenious Behavior's unique method
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Nacho Parietti
May 18, 20231 min read
Create your own Behavioral Unit
Ingenious Behavior can help you establish your Behavior Unit helping your business objectives by leveraging the power of Behavioral...
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Nacho Parietti
May 10, 20231 min read
One of the best investments we made as a company was to analyze the behavior of our clients
Nick Edwards Chief Innovation Officer Loop Care "The work that Marce and Nacho do at IB is second to none. One of the best investments...
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Nacho Parietti
May 8, 20231 min read
Helping our clients towards their next step!
Meagan Watson, MPH. Program Manager for Non-Epileptic Seizure (NES) Clinic. University of Colorado Anschutz Medical Campus "I recently...
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Nacho Parietti
May 8, 20231 min read
A complex challenge
Jennifer Nelson. IDB Health Specialist, Digital Solutions “Ingenious Behavior provided a clear structure and process to a complex public...
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Nacho Parietti
May 5, 20231 min read
Use behavioral design for bribery prevention during a traffic stop - Behavioral Case example
Here is simple behavioral case example of how using our methodology new ideas that align the different users pursuit of value, and...
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Nacho Parietti
Mar 9, 20234 min read
The Sirens
How can a product designer use conscious design to affect behavior? Let me introduce you to one of our enemies, the harmful behavior that...
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Nacho Parietti
Dec 28, 20222 min read
Why are our courses presented by a rabbit-headed avatar? - The making of MR B.
The short answer is product design. An avatar is a digital representation of a person, typically used for online communication or in...
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