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Ingenious Behavior can help you set up your User Behavior Unit to support your goals, leveraging the power of Behavior Science. Our service is based on Applied Behavior Science, which involves using these findings to design metrics that help our clients understand the critical behaviors needed to achieve their goals.

Become your own

behavioral design


$35 a month

Elevate your behavioral design knowledge

Learn how to apply these principles to your next project today with

From $500 a month

We provide you with the necessary tools and support to apply behavioral design in your organization without spending more than necessary

$15.000 Pack

Design a
successful MVP

Define the scope of your project and ensure that you're creating something people will love. This includes a clickable prototype and a table of MVP functionalities.

Optimize your product at every stage

Starting at $7.000

Or create your own
custom strategy

Contact us to discuss a custom plan that meets your unique needs.

What you get

NOTE: This service consists of two stages: analysis and maintenance. In case you have previously done an analysis with us, it is possible to hire maintenance separately. The analysis process is essential to achieve a common language between the consulting team and the product team.

  • We will conduct a product design consultancy that incorporates decision-makers into the process actively. Over 8 remote meetings, each lasting up to two hours, we will identify the problem and explore solution spaces (constraints, opportunities, resources) while designing a system that seeks to generate target behaviors based on our established methodology. 

    This process will enable you to understand your product from a behavioral perspective, define the behavioral barriers that the product aims to address, and identify behaviors that add value.

  • As a result of this process, we will understand which behaviors we are seeking to generate, what is their behavioral funnel, and the barriers that exist between the user and value. This will enable us to define the metrics to follow throughout the product cycle, seeking to pinpoint the moments when the user receives or delivers value. 

  • As a business in need of a behavioral designer, you want someone who prioritizes user behavior to ensure that your products are effectively addressing your target users' needs and delivering a seamless experience. Our sprint backlog review process looks to ensure that each sprint moves your product towards providing value to your users'. By examining the backlog items against the insights we have gathered, we ensure that every feature and task contributes to improving the user experience and enhancing your product's value proposition. Additionally, we offer your product team with comments and insights on the items they produce so that we can work together to design a product that resonates with your users.

  • Our behavior design team is committed to providing your product team with support while creating backlog  tasks. We're ready to answer your questions, offer feedback on your ideas, and help you make informed decisions about your product design. We can guide you to similar studies and past experiences that can inspire new functionalities and features.

  •  We understand how critical it is to measure your product's success with precise and relevant metrics. That's why our monthly metrics report is designed specifically to highlight behavioral patterns based on our analysis. By focusing on the behavioral barriers that users face, we can identify ways to add value to your product. Our in-depth analysis uncovers insights that can improve user experience and increase conversion rates, helping you make informed decisions that support your business growth. Our monthly report provides a vital tool to measure your product's success, add value to your design strategy, and continually enhance the user experience.

  • Do you want to ensure that your product is designed with user behavior in mind? We will meet with you monthly to discuss your product from a behavioral design perspective. In this one-on-one meeting, you will share your current challenges and receive recommendations and ideas from experts to optimize the efficiency and user experience of your product. During this meeting we will inform you about the backlog review process and the metrics analysis report.

    1 product strategy meeting with the product manager to help define the product strategy.

  • Our experts will create a customized webinar to address the specific behavioral challenges of your company. This conference will provide your entire team with a better understanding of behavioral design concepts and how to implement them effectively. By inviting your whole team to think in these terms, you can increase your organization's success.

    The internal webinar will last for 1 hour and include a Q&A session where your team can engage with our experts.

  • Our behavior design courses, led by experts in the field, will provide you with the necessary skills to think about your product from a behavioral perspective. With our courses, you will have full access to our support team throughout the process, ensuring that you can execute our methodology on your own.

    You will receive 4 licenses for your team and progress reports from them. We will accompany you throughout the process so that you can run your own product definition process following our methodology.

  • Join our exclusive Behavioral Design sessions organized by our field experts. These sessions will provide you with valuable insights and innovative strategies for product design from a behavioral design approach. By joining our program, you will gain access to exclusive content and the opportunity to connect with other product design leaders to share knowledge and experiences. Discuss and propose advanced topics in behavior design.

    Participate in all of our events.

What you won't be getting

  • Realization of clickable prototype

  • Work on user interface

  • Definition of functionalities for MVP

  • Help with product narrative and branding

    These are available in our other programs


The cost of the analysis process is

$7,500 + taxes

The cost from the 2nd month is

$2,300 + tax

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